For centuries, gold has been the preferred way of accumulating and securing wealth—and with good reason. Unlike other investment instruments, gold is a relatively low-risk investment option, as it predictably appreciates in value over time.

At Rush Gold, we’ve broken the traditional barriers of investing in and owning gold and have brought the power of gold into the palm of your hands with our revolutionary app—buy, sell, gift, and pay in gold with just a touch.

If you want to buy gold, it’s important to know what to look for in your gold – and your gold dealers. 

First things first: despite what cartoon depictions have led many to believe, the term ‘bullion’ doesn’t mean gold ingots. It is a legal classification and refers to precious metal – such as gold or platinum – of exceptionally high purity and quality. To qualify as bullion, a metal must be formally certified as being a minimum of 99.95% to 99.99% pure. 

Bullion can come in many shapes and sizes and is sold according to weight – such as gram or troy ounces. Gold bullion typically comes in the form of a cast, minted bar, or coins. 

Rush Gold represents the future of how to buy gold in Australia. We believe in making gold accessible to everyone – no matter their portfolio size or income, which is why we sell our gold online and in accessible quantities. 

Is it safe to buy gold bars online?

…with Rush Gold, yes! 

To feel confident when you buy gold bars online, you need a trusted company. 

Rush Gold only offers 99.99% pure, investment-grade gold bullion provided exclusively by refiners accredited by the London Bullion Market Association – the world’s authority for precious metals. 

Our gold bullion is fully insured by Lloyd’s of London against damage or theft and regularly audited by Bureau Veritas, one of the leading international asset certification organisations.  

When you buy gold with us, your transaction is 100% digital – but your ownership is physical, and title transfer of the gold takes place immediately. You’ll take instant ownership of real gold bullion locked safely in our secure, purpose-built Australian vault and insured by Lloyd’s of London. 

Using the Rush Gold app, you can access your gold 24/7 and monitor its performance over time.

What are the benefits of buying gold?

If you’ve been looking for safe investments to protect your portfolio, chances are you’ve come across the same strategy recommendation many times: buy gold bars. So why invest in gold?

For centuries, gold has been a highly sought after global commodity. It holds an intrinsic place in society both as a metaphor for wealth and success (think gilt thrones and gold medals) and as a literal source. There’s a reason central banks invest and hold it in asset reserves to support the economies of entire nations: its time-proven ability to hold its value and counteract a poorly performing dollar during market crises. Gold’s value is historically countercyclical. Essentially, that means if the economy is down, gold’s price and trading value generally go up.

There are two primary methods of investing in gold bullion: (1) purchasing physical gold, such as a gold bar or coins, and (2) synthetic investments, such as gold futures contracts or ETFs.

Gold futures are a type of trading contract which allow you to set a future date to exchange gold at a fixed price. Understanding the gold market and feeling confident in your forecast plays a huge part in the success of gold futures. 

ETFs, or exchange-traded funds, provide you with the option to buy stock in a fund that owns a commodity – in this instance, gold. ETFs came about in the early 2000s as an alternative to purchasing physical gold. It’s important to remember that, like any other type of company on the exchange market, an ETF is exposed to external environmental influences outside the price of gold, which introduces counterparty and liquidity-related risks. ETFs also carry costs to cover expenses such as storage.

Historically, buying gold bullion has proven to be a safe hedge. Gold is more likely to provide a better economic return than cash or stock when interest rates rise due to inflation. Having ownership of a tangible asset also means that it can be stored outside the financial system, reducing the counterparty risk (meaning that if something goes wrong, you’ve still got your gold). 

Because of the reduced counterparty risk, opting to buy gold bars is one of the best SMSF investments and portfolio additions you can make and is a great way to protect your wealth.  And unlike with futures or ETFs, you don’t need a stockbroker. 

When you buy pure gold digitally, you don’t need to worry about the stress and hassle of security or insurance necessary to keep your gold safe and secure – we’ve got you covered. Our gold is fully insured and certified by the highest global authorities and kept safe in a purpose-built Brink’s bullion vault. 

What’s more, digital gold is a global currency, meaning you’re not restricted by the physical location of your gold bullion. You can spend your gold anywhere in the world, at any time, using the Rush Gold app. 

How can I buy gold bars online?

Simply download the Rush Gold app from the App Store or Google Play or visit the Rush Gold website to buy gold bars online. 

Once you’ve registered, you can start buying gold bullion straight away. Unlike most gold ETFs, we don’t have a large minimum investment. You can buy gold bars in whatever quantity you like, direct from your phone, with a few simple taps.

We’ve transformed the world’s oldest trusted currency into the newest by taking gold digital. You can buy it, save it, sell it, pay with it using Rush Gold Debit, even gift it. What’s more, you can cash out at any time – we’ll simply deposit the money into your nominated bank account. 

So if you’re ready to experience the Rush from gold investing, download our app and make your first gold purchase today.

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