How Rush Gold implemented a turnkey reward experience for GRS, turning their reward points into gold and managing their gold holdings in the Rush app.
Global Reward Solutions
Global Reward Solutions (GRS) is the world’s largest cloud-based reward management solution. They operate in 185 countries with over 2.9 million members and are recognised as a global pioneer in the incentives and rewards industry.
Employees of GRS’ corporate customers, which include many of the Fortune 500 companies, can instantly convert their reward points in the GRS platform into a reward with true meaning and value – gold.
Rush has implemented a turnkey experience from when a customer selects the reward on the GRS platform through to managing their gold holdings in the Rush app.
GRS is reporting strong growth and support for the Rush gold reward:
- 71% of those who redeemed gold for points did so 2+ times
- 32% of those who redeemed gold for points did so 5+ times
GRS salespersons are saying that the Rush option gives them a unique and powerful differentiator as they compete for loyalty platform business.
Starting with a pilot in Australia, GRS have also recently launched the Rush solution in India, the Philippines and Singapore, with more markets to be rolled out in the new year.
What the customer is saying
“Our rewards program clients look to us for innovative and simple-to-manage rewards options that can generate excitement and appreciation by their millions of members, and when we were introduced to Rush we immediately saw a potential fit. The fact they had their Gold as a Service APIs meant we could easily integrate their offer with our existing systems.”
— Global Rewards Asia-Pacific V.P. of Operations Rick Matthews
Contact us to discuss your own gold reward offering
Through our Gold-as-a-Service API we can offer rewards of gold to your customers, helping you expand your reward offering.