Gold is back in the spotlight — but not for the reasons you might expect.
Goldman Sachs has just lifted its forecast for gold to $3,700 per ounce by the end of 2025 — with potential to go even higher if markets turn volatile. But this isn’t just another “crisis trade.” It’s a recognition that something more fundamental is underway.
Central banks are quietly reshaping the gold market.
Goldman points to record-breaking demand from central banks as they reduce reliance on the US dollar and build reserves with long-term conviction. This isn’t short-term speculation — it’s strategic allocation.
Gold is becoming modern liquidity.
The report notes gold is “emerging as a preferred reserve asset in a less certain world.” In plain terms? Gold is stepping up — from a fallback to a first choice for safety, liquidity, and value.
At Rush, we’re seeing this play out every day.
- SMSF trustees are rebalancing portfolios with real assets.
- High-net-worth investors are using gold as an anchor.
- Everyday Australians are moving savings into gold — and spending it when needed.
We believe this is part of a deeper shift:
Gold is no longer just what you hold if things go wrong. It’s what you hold when you want to own something solid — either way.
And with Rush, you can hold that gold in a way that’s both timeless and flexible:
✔ Held in physical bullion
✔ Spendable and sellable 24/7
✔ Ideal for long-term strategies and everyday use
Read the Goldman Sachs forecast
If you’re thinking about how to position your gold holdings — or start building them — we’re here to help.
Rush: digital access to precious metals that you can use in the real world.
