Things to look for when buying gold online

Physical gold
One of the main purposes of investing in gold is to protect against inflation and systemic risk. If it’s not physical gold (like ETFs, gold mining shares, or derivatives) then it’s a paper asset representing physical gold and you’re less protected against these risks.

Direct Title
Allocated gold (like Rush Gold) gives you 100% ownership and is your outright legal property. Unallocated or pooled gold is only credited to the investor, with the bank or dealer remaining the owner of the gold or silver, introducing 3rd party risk.

100% liquidity
Make sure your gold can be bought and sold in any amount and at any time. Some providers let you buy gold online, but will only let you sell that exact amount of gold back when you sell. At Rush Gold, you can choose to buy or sell any quantity you wish.

Get funds in and out easily
Use the payment methods you already trust when you buy gold online, and easily receive funds to your bank account anywhere in the world when you sell your gold.

LBMA certified
Gold certification by the London Bullion Metal Exchange (LBMA) is the quality standard to look for LBMA’s “Precious Metals Global Code of Conduct” ensures online buyers are treated fairly, transparently, and legally at all times. Rush Gold was the world’s first digital gold company to sign this Code of Conduct.

Regulatory environment
When you buy gold online you should also think about the country where the company is based and its standards on property ownership and protections. Rush Gold is proud to be based in Australia, a country with a top reputation for financial security.


Rush Gold – the new gold standard
- Physical gold
- Direct Title
- 100% liquidity
- Get funds in and out easily
- LBMA certified
- Strict regulatory environment