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How to invest in gold.
Gold has always been a safe haven in times of uncertainty, and many savvy investors are increasing their holdings given the market uncertainty and expected rise in gold prices.
If you want to buy gold, there are a few ways to go about it. You can physically buy and store gold bullion, you can track gold prices via exchange-traded funds (ETFs), or invest in mining or exploration companies.
However, a new more convenient way has emerged – buying physical gold digitally and having it stored for you. We’ll compare all the options below.
Investing in gold on the stock market.
You can gain exposure to gold through the stock market by buying shares in gold mining or exploration companies, or through gold exchange-traded funds (ETFs).
Gold-related equities may be influenced by movements in the gold price, but they also carry company-specific risks, including operational performance and broader market conditions. Exploration companies, in particular, can involve higher levels of risk due to the uncertainty of project outcomes.
Gold ETFs trade on exchanges in a similar way to individual stocks and are designed to track the price of gold. In these structures, investors hold units in the fund rather than physical bullion, and outcomes can be influenced by the structure of the fund and its underlying assets, which may include physical gold or derivative contracts.
In practice, stock market-based gold investments provide price exposure to gold, but also introduce additional factors such as equity market movements, company performance, and the structure of the investment vehicle.
If you want to invest in gold via the stock market, you will typically need access to a broker or an online trading platform.
Investing in gold crypto-currencies.
A number of providers have introduced “gold-backed” crypto tokens in recent years, aiming to make gold accessible via blockchain networks such as Bitcoin and Ethereum. These structures can vary significantly in how they are designed and operated.
Depending on the provider, holders may have different forms of exposure to gold, which can range from claims on physical bullion to arrangements based on underlying assets or derivative contracts. The specific rights and protections available to token holders will depend on the structure of the token and the associated legal framework.
As with any emerging asset class, it is important for investors to understand how these products are structured, including how underlying gold (if any) is sourced, stored, and recorded, as well as how risks such as custody, security, and platform reliability are managed.
Investing in physical gold.
Buying physical gold (such as bullion or coins) provides access to a tangible asset that has historically been used to preserve wealth. It can also reduce reliance on financial intermediaries compared to some investment structures.
Gold bullion can be purchased through dealers, but it is important to verify quality and purity. Investment-grade gold bars are typically at least 99.95% pure. The London Bullion Market Association (LBMA) sets widely recognised standards for the global wholesale precious metals market, so LBMA-accredited refiners are commonly used as a benchmark.
Taking possession of physical gold can introduce additional considerations. If not collected directly, it must be delivered securely and insured in transit. Storage is also required, whether through bank safety deposit boxes, professional vault services, or at home. Each option involves different costs, security considerations, and insurance requirements. In some cases, gold stored outside professional vaulting arrangements may require additional verification at the point of sale.
Rush – Digitising access to physical gold.
Rush provides digital access to physical gold, making it easier to buy and sell through a single platform.
You can purchase investment-grade gold bullion through the app, combining the characteristics of physical gold with the convenience of digital access. Storage and insurance are handled within the platform and reflected in transaction pricing.
Your holdings are maintained in physical gold bullion, allowing you to access gold without relying on stock market structures or more complex financial arrangements.
The gold is 0.9999 (99.99% pure) and sourced from refiners accredited by the London Bullion Market Association (LBMA).
It is stored in secure vault facilities operated by Brink’s Global Services and independently audited by Bureau Veritas, including verification of bar counts, sizes, and selected bar weights and serial numbers.
Rush is based in Sydney, Australia and operates under Australian law. Gold is insured through policies arranged with Lloyd’s of London against risks such as damage or theft.
The app is quick to set up and use, with accounts available for individuals, businesses, trusts and SMSFs.
Trading fees are 1% (capped at $90) for buy and sell transactions. Storage and insurance are included, with no account opening fees or minimum transaction amounts.
Rush is available to residents in multiple jurisdictions, including Australia, Singapore, New Zealand, China, India, Hong Kong, Indonesia, Philippines, Vietnam, South Africa, the United States and the United Arab Emirates.
You can also transfer or gift gold to other users within supported regions through the app.
Why buy gold?
Gold is often considered an important asset within a portfolio, particularly during periods of uncertainty:
- Gold has historically been used as a way to preserve purchasing power over longer time horizons.
- Gold can support diversification, as its price has often behaved differently to equities, bonds and real estate.
- Gold is a physical asset that does not rely on the performance of a single issuer or institution.
