When we made a low-key launch into India earlier this year, we had over 30,000 Facebook likes in less than 48 hours, and India is now our highest growth market.
The digitisation of gold, which enables cashless payments of small amounts of gold, is going to be hugely popular in India, particularly since the Government stopped producing large-value bank notes in 2016.
According to the World Gold Council, total Indian gold demand which stood at 727 tons in 2017 is expected to rise to 800 tons in 2018.
SBS recently mentioned SendGold in an article published on the momentum of online gold transactions across India.
GO TO THE ARTICLE: Trend of buying gold online gaining momentum in India written by Avneet Arora for SBS on May 25 2018.