For centuries, gold has been the preferred way of accumulating and securing wealth—and with good reason. Unlike other investment instruments, gold is a relatively low-risk investment option, as it predictably appreciates in value over time.

At Rush Gold, we’ve broken the traditional barriers of investing in and owning gold and have brought the power of gold into the palm of your hands with our revolutionary app—buy, sell, gift, and pay in gold with just a touch.

Choosing to put your money in a safer investment option is key to enjoying financial freedom and independence in the future. In fact, the right investment not only secures your future but that of your loved ones too. Gold investing can be considered a good safety net in times of turmoil or economic crises. However, if you find yourself doubting and asking: why invest in gold? Then a closer look is key to appreciating why it is a sound financial decision.

Why invest in gold?

Here are just some of the reasons why you should consider investing in gold.

Historically retains its value

Since the discovery of gold many thousands of years ago, it has remained one of the most coveted precious metals. Gold is a beautiful material; heavy and easily malleable, it’s an ideal raw material for various items, including jewellery and electronics. From the time of its discovery to date, gold has managed to retain its value and symbol of wealth.

Thus, investing in gold can be a safe option especially during inflation. When inflation sets in, things like cash and treasury yields tend to lose value in most economies. On the other hand, the price of gold tends to go up in such times. That is because many people tend to view other investment options as being highly risky and volatile while gold is often seen as a safe option and a good hedge.

Demand for gold

There are many benefits to owning gold, from its beauty to its usefulness. However, mining it is not an easy process. It is equally important to note that gold is usually not available in abundant amounts, and as a direct consequence, the demand for it is often high. Because of this steady demand, it is easy to understand why invest in gold.

Gold supply is finite

Gold is scarce and this is part of the reason why this precious metal is highly valuable. Today, fewer gold mines are being discovered partly because of shrinking exploration budgets and the scarcity of the precious metal. Additionally, mining costs are constantly rising, and this lowers the prospects of finding new gold. If this trend continues into the future, chances are that the gold that is already in existence within the world’s economy could become even more valuable.

Cushion against crisis

Political and economic crises tend to have a negative impact on many forms of investments, whether it is real estate, service, or even selling of products. In most cases, a country’s currency tends to take a beating during difficult times. However, this is not always the case when it comes to gold. The price and value of gold have remained relatively stable despite existing economic or political challenges that may be prevailing. Diversification is key in case of turmoil, and this is another excellent reason why investing in gold can be a good safety net.

Universally acceptable

Unlike currencies that may only be acceptable in certain parts of the world, gold is a universally acceptable measure of value. So the next time you ask, why invest in gold? The simple answer is that historically and even until now, there has always been a market for it, and therefore, you get to enjoy the freedom to sell your gold to a worldwide demographic, as long as you adhere to the rules and regulations that their respective governments set.

How can you start investing in gold?

There are basically two main ways for you to invest in gold. The first one involves purchasing physical gold from a reputable seller. The downside to this method of investing is that you have to make provisions for the security and storage of your gold. 

The second method involves working with a gold investment company such as Rush Gold. Rush Gold gives the option to invest in physical gold through digital means, so you do not need to worry about storage, security or liquidity. The best part is that you can make your investments right at the comfort of your own home or office.

All you have to do is download the Rush Gold application and install it on your device. Register your details and activate your account. You can then explore our website to understand things such as the gold price AUD, gold ETF, why invest in gold, where to buy gold, how to buy gold bars and much more.

While browsing through the app, you get the chance to buy gold according to price per weight. Once you make your purchase, Rush Gold will acquire physical gold on your behalf and store it safely in an Australian vault. Your investment is insured by Lloyds of London and the gold itself is physically audited by Bureau Veritas. You can then choose to hold your gold or sell it whenever you need, depending on the best investment option available to you at the time.

How much should you invest in gold?

The question of how much you should invest in gold depends on various factors. However, one of the most important is your financial status. The good news is that there is no minimum investment level with Rush Gold, which means, even with a small budget, you can still get to buy good quality gold through Rush Gold – no matter your portfolio size. Many people make small investments frequently, ensuring that they build a large investment in the long run. Alternatively, you can invest a significant amount of money at once, knowing that you have made one of the safest investments.

The world’s ways of dealing with money have evolved, and so should we. It is important to put our money in investments that ensure good returns regardless of the global economic conditions. Download the Rush Gold app now and start investing in the world’s most secure asset.

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